Shorouk Express
The collaboration includes mobile-enabled cross-border money
transfers, enhanced fraud protection, and loyalty programs tailored
to local needs of m10 app users.
PashaPay, a leading fintech company in Azerbaijan and part of
the Bir ecosystem, has signed a Memorandum of Understanding (MoU)
with Mastercard, a global leader in digital payment technology, to
collaborate on expanding access to innovative digital financial
solutions across the country. The signing took place in Amsterdam,
on June 3, at Money 20/20 Europe, one of the world’s premier
fintech events, where PashaPay is representing the Bir ecosystem
with an official presence.
In a joint media release on June 4, PashaPay and Mastercard said
that the strategic alliance seeks to deepen collaboration between
the parties in:
Collaborating on cybersecurity, digital identity, and fraud
prevention technologies;
Issuance of Mastercard and m10-branded digital payment
products;
Enhanced access to cross-border money transfers through
services such as Mastercard’s MoneySend, Cross-Border Send, and
Alias Directory;
Strengthening international reach.
Samir Mammadov, CEO of PashaPay said:
“Partnering with Mastercard is an important milestone in
PashaPay’s mission to make financial services more accessible and
secure. With our partner’s global expertise and strong
infrastructure, we can deliver better financial tools to everyday
users and businesses, including safe and easy international money
transfers. It’s especially remarkable to sign this MoU at Money
20/20 Europe, showing Bir ecosystem’s commitment to putting
Azerbaijan’s fintech industry on the global map, joining
international dialogue, and building strong, long-term strategic
partnerships.”
Avşar Gürdal, General Manager for Türkiye and Azerbaijan
at Mastercard said:
“This partnership represents the perfect synergy between
global expertise and local market knowledge. We’re not just
launching another payment product – we’re creating comprehensive
financial tools that genuinely meet the needs of Azerbaijani
consumers and businesses, helping them thrive in an increasingly
digital world.”
This MoU reflects both companies’ shared commitment to fostering
innovation, empowering local and regional fintech ecosystems, and
making digital finance more secure. inclusive and accessible.
About PashaPay
PashaPay, part of the Bir ecosystem, is a leading fintech
platform offering users innovative, fast, and secure financial
solutions through its m10 digital wallet and MilliÖn payment
terminals. The company has also prioritized the development of
cashless payments and the expansion of innovations in the field of
financial technologies in the country.
www.pashapay.az
About Mastercard
Mastercard powers economies and empowers people in 200+
countries and territories worldwide. Together with our customers,
we’re building a sustainable economy where everyone can prosper. We
support a wide range of digital payments choices, making
transactions secure, simple, smart and accessible. Our technology
and innovation, partnerships and networks combine to deliver a
unique set of products and services that help people, businesses
and governments realize their greatest potential.
www.mastercard.com
